We believe that the digital revolution should benefit all. In modern society, having a digital identity is necessary for the enjoyment of all civil and political rights, access to services, engaging in all types of online transactions, and socio-economic inclusion in general. We work towards a balanced system that maximises opportunities whilst ensuring data privacy, promoting fair value among participants, and fostering competition and innovation. Established as a not-for-profit Swiss Association, we are a diverse team of international experts working to promote the Sustainable Development Goals, and in particular fairness, inclusion, sustainability, and efficiency in the digital transformation.