Our Principles


Accessible to all, including especially disadvantaged and marginalized people.

Universally trusted

Recognized by authorities and institutions, individuals and businesses. It should be usable everywhere without additional identity verification.

Democratically governed

Digital identity is not a business model, but a rights-based concept requiring institutional mandates and accountability, legal and trust frameworks that are subject to legitimate governance, the rule of law, and independent oversight.

Equity Promoting

Facilitate fair sharing of benefits derived from data between all stakeholders, especially to individuals and the public.


Facilitate secure digital transactions with effective and appropriate risk management.

Useable and self-managed

A recognized digital identity empowers the individual and is an enabler for socio-economic inclusion. The individual should have agency over, and should be manager of, their own identity.

Privacy Protecting

Provide absolute protection of privacy, allowing citizens and consumers to maintain anonymity where appropriate, and limit the collection of personal data, especially political data, in accordance with current international best practices, at present as established in the EU’s GDPR.


Fulfil real needs and enable significant improvements over existing systems.


Minimize cost by harnessing existing infrastructure as well as promoting competition and innovation by enabling standards and regulations.


We are embedded in a community of like-minded specialists and organizations that understand the need for standards and good practices to “do no digital harm” whilst keeping up with the rapid speed of technological innovation and implementation. We recognize and build on an emerging consensus principally articulated in documents such as the Principles for Identification (facilitated by the World Bank’s ID4D project), the Signal Code of the Harvard Humanitarian Initiative, the Platform for Good Digital Identity (facilitated by the World Economic Forum), as well as the Universal Guidelines for Artificial Intelligence (Public Voice, October 2018).